Ribbon cutting celebrates Wisconsin Lake Superior Scenic Byway’s national designation

As the saying goes, “it’s not just about the road.” Friends of the Apostle Islands National Lakeshore joined leaders from many south shore communities in celebrating the National designation of the Lake Superior Scenic Byway, at a ceremony outside Legendary Waters Resort in Bayfield.

Hosted by Legendary Waters and the Red Cliff Band of Lake Superior Chippewa, the event was held on the shores of Lake Superior with a view of the Apostle Islands National Lakeshore and Chequamegon Bay.

Friends Board of Directors Chair Erica Peterson said it was a beautiful afternoon to showcase a long effort to mark this 70 mile route that includes a stop at Meyers Beach, Little Sand Bay and Frog Bay Tribal National Park.

The route reveals the many communities and their relationships with the ever-present Lake Superior and Apostle Islands National Lakeshore.

Peterson said, “The designation adds depth and breadth to visitors’ experiences, and a sense of pride and connection for those of us fortunate to live in this beautiful area.”

State Representative Beth Meyers spoke during the event. Weona Wolf, Deputy Director of External Affairs for Governor Tony Evers, read the special proclamation.

Special thanks goes to Wisconsin Coastal Management and NOAA for the map of the route that can be seen or ordered at Lakesuperiorbyway.org.

You can also view a PDF document of the map and guide here. (Adobe Acrobat Reader or a similar PDF reader is required.)

Wisconsin’s Lake Superior Byway (WLSSB) begins its journey at the roundabout junction of US Highway 2 and State Highway 13 approximately 2 miles west of the Ashland city limits. The Byway continues for 70 miles on State Highway 13 up and around the Bayfield Peninsula and ends at the intersection of County Highway H and State Highway 13 in the Town of Cloverland in Douglas County.

The official logo for the Wisconsin Lake Superior Scenic Byway features a representation of the south shore coastline as well as a couple of islands in the Apostle Islands National Lakeshore.

With the new additions of the WLSSB and the Door County Coastal Byway, Wisconsin now has three nationally designated byways. The third is the Great River Road, which was previously designated as a National Scenic Byway and is now elevated to an All-American Road. 

Read our related story from February, here. You can also visit www.lakesuperiorbyway.org where you will find maps, photos and information about all of the amenities and adventures in the communities along the Wisconsin Lake Superior Scenic Byway.

Photographs by Erica Peterson